Customer Churn Prediction Using Machine learning technique

A predictive model which predicts the future churners seems to be vital. Author identifies different predictive models to recognize the customers which tend to churn in close future of insurance companies. With customer churn as main objective the study would thereby allow information gathering that can be used to take actions to avoid the customer desertion. In this book conceptual variables will be used to compare behavioral and environmental factors of customer history and to analyze the tra ...